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The House

What comes next begins here.

Here the house works ahead of itself. A Swiss automatic, our first step into horology. The French cuff, reimagined in leather. A crocodile bag whose diamond necklace comes away and is worn. Each began as a question. Tell us what to ask next.

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ZALX: VALEUR
ZALX: VALEUR

The French cuff, reimagined in leather. An inner band with two buckles shapes the fit; your choice of cufflink completes the fold. The freezone’s most-worn idea.

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EZY LVR BeJeweled Himalayan
EZY LVR BeJeweled Himalayan

A crocodile bag, its diamond necklace worn at the throat or laid upon the bag as a charm. The most considered object the freezone has produced.

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ZALXIII
ZALXIII

The house’s first movement into horology. Swiss automatic, diamond-set, and entirely uninterested in whether jewellers are supposed to make watches.

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One message per entry, no schedule, no marketing. When a new experiment is logged, you are the first to see it, buyable or not.